Positioning With Digital Branding
Creating the authority of a strong online brand requires a strategy that aligns with its positioning. While Social Media, SEO, and online advertising contribute, a critical component to positioning is...
View Article5 Quick Tips for Online Branding
Targeting – Your advertising should appeal to the demographic where you place your ads. Consistent messaging that conveys your the values of your product or service is key to driving recognition or...
View ArticleOnline Branding Tools
Did you know that 70% of bloggers write about brands organically? And almost half of that is product reviews? According to Jupiter Research, 52% of readers say blogs factored into the critical moment...
View ArticleBranding Online – Why Marketers Need SEO
In an interview entitled Common Mistakes of Marketing Creatives and CEOs, Keith Reinhard (Chairman Emeritus of DDB) explains… “When I was growing up in the industry, let me entertain you, let me make...
View ArticleEroding Site Equity With A Brand Strategy
For many ad agencies, building a mini site for a client is often the answer to a new campaign. It allows creative control, a chance to grab a cool domain, and to create something fresh as an extension...
View ArticleBrand Building and Story Telling
Great brands aren’t only built by advertising, they have a story to tell. Marketing and advertising might be tools of the trade, but they are merely devices for getting the story out so it can be...
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Online Branding with SEO
Let’s clear the air and get this in the open to remove any misconceptions. They aren’t one and the same, but one can have a significant impact on the other. Online branding and SEO (along with social...
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Digital Dilemma – Social Media, SEO, and Advertising
There was a time when advertising simply required choosing a demographic, channels like print, broadcast, or outdoor, and making some choices based on KPI metrics like readership, viewers, listeners,...
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Digital Branding – The Marketing Shift
Marketers often forget the value of online branding. It’s a relatively new concept that’s proving to be challenging for some. Much like branding in general, its about the intangibles, but not...
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Snake Oil and the Kool Aid
There’s an interesting article at BusinessWeek that talks about the self-proclaimed experts of Social Media. I’ve felt similar sentiments on occassion, and while I believe that social media is an...
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